We use the Law of Reciprocity and the Art of Storytelling to begin to build out your new network of targeted leads. We’re specific with the target market, we develop a compelling message, and use the proper channel for desired results.
To start, we set up a LinkedIn profile representing your company, procure a target market list based on your requirements, and send 100 invitations to connect a week.
Through AI and intent marketing, we’ll find decision makers in your target market that are in the buying process.
Then, Cornerstone takes the new connections and leads, obtained with intent marketing, through a 5-step messaging sequence with the objective of building a relationship with them first, versus hitting them over the head with a sales pitch that they do not want to hear.
Instead, we focus efforts on educating leads, illustrating the strengths of your tech company and how much better their lives would be if they did business with you.
Next, we employ a method rarely used in modern tech sales – we actually call them to set up an introductory call.
During our call, we ask them about everyone’s favorite subject – themselves – and use this rapport to convert the introductory call into either a demo or a discovery call.
Only after truly understanding what challenges they are facing and what it would mean to them if they were fixed, can we develop a value proposition to make moving forward with you an absolute no-brainer.
Finally, our Cornerstone sales experts work with your team to develop a proposal and persistently follow up with them until they become a new client for you, or they opt-out of our rigorous, disciplined outreach process.
Business-to-business sales requires persistence, discipline, consistency, listening, and the desire to win, overcoming any obstacle that stands in the way of a sale.
This understanding is why Cornerstone operates on a performance-based model, where your sales are as important to us as they are to you.
We will do whatever it takes to reach your sales objectives as long as it is ethical, moral, and profitable for you.
Cornerstone approached Bitwise with an offer to serve as their sales representative in the East Coast.
Building a Sales Pipeline
Develop a compelling message that makes you stand head and shoulders above the crowd.
See how Cornerstone set up 136 appointment across the three new Chairs with a show-up rate of 100%.
Get Your Business in Front of Potential Customers
We generate and nurture the leads, conduct the introductory call and discovery call with you, work with your team to create the proposal, follow up on the proposal, and close the account.
Learn how Cornerstone closed a $1.1 million account in Los Angeles after 13 months of starting work at Voxware along with building a sales pipeline within 18 months.
Expand Your Sales Team with Cornerstone
We specialize in helping tech companies who are concerned about logo acquisition worried that they are not expanding client relationships and are fearful that they will not meet their sales objectives.
Cornerstone specializes in working with professional service and technology companies to create lucrative opportunities for sales professionals.